T. Rowe Price 2FA: how to set up an authenticator app
By the Novaz team · Updated October 29, 2026
Novaz steps checked against version 1.0.5
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T. Rowe Price has two login sites: Personal Investing at troweprice.com, for accounts you hold directly, and Workplace Retirement at rps.troweprice.com, for a plan through your employer. Both add multi-factor authentication (MFA) to your password. The one-time code comes by text, by automated phone call, or from an authenticator app, which T. Rowe Price's help calls a "soft token" (T. Rowe Price).
Workplace plan participants must use MFA (T. Rowe Price). For personal investors, the help describes MFA as something you enroll in after logging in, and T. Rowe Price's Account Protection Program, which restores eligible losses from unauthorized activity, expects it to be set up (T. Rowe Price). This guide uses Authenticator App - Novaz on iPhone. Any authenticator app works the same way.
How we checked this guide: the T. Rowe Price steps come from T. Rowe Price's own help pages and security fact sheets, linked below, which we read on October 20, 2026. Its public help says where the setting is but not what the screens after that look like, so our steps end there too. We haven't tested them on a T. Rowe Price account, so a label may differ slightly. The Novaz steps are checked against the app, version 1.0.5.
Turn on 2FA with an authenticator app
Personal Investing. Login Help says to log in and enroll in MFA, and that you change your MFA method from your profile page (T. Rowe Price):
- Log in at troweprice.com and go to your profile page.
- Open the Security Preferences section.
- Enroll in MFA, or change your current method, and pick the authenticator app. The help lists this method as Authenticator App (Soft Token).
Workplace Retirement. The site walks participants through MFA setup when they create their online account or log in (T. Rowe Price). New users start at rps.troweprice.com with Enable Online Access; after that, MFA is in the Profile section of your account (T. Rowe Price). When asked how you want your code, choose the authenticator app.
Then add T. Rowe Price to Novaz. T. Rowe Price doesn't say whether setup shows a QR code, a key, or both.
- For a QR code, tap + in Novaz, then Scan QR code. If the code is on the same iPhone, take a screenshot and use Choose a photo. See scanning a QR code on the same iPhone.
- For a key, tap +, then Enter key manually, fill in Service, and type the key as the Setup key. See What is a 2FA setup key?
- If T. Rowe Price asks you to confirm with a code, type the one Novaz shows.
The workplace fact sheet says authenticator codes change every 30 seconds but doesn't give their length; text and call codes have six digits (T. Rowe Price). If you have the choice, scan the QR code: it carries the exact code settings, while a typed key always gives six-digit codes.
When T. Rowe Price asks for a code
By default, only when it doesn't recognize your device or wants more proof that it's you (T. Rowe Price, T. Rowe Price).
To be asked on every login, open your profile and tick Ask me for my selected log in security method every time I log in or Challenge me every time I log in (T. Rowe Price). The Account Protection Program recommends this, under the name challenge me always (T. Rowe Price).
Workplace participants may also be asked for a code at the start of a call to the call center (T. Rowe Price).
No backup codes, but passkeys help
None of the T. Rowe Price pages we read mention backup or recovery codes. That matters with Novaz: unless you've turned on iCloud backup or exported a backup file, its keys exist only on your iPhone.
T. Rowe Price does offer passkeys. You add one from Manage Passkey in Security Preferences, and it signs you in without a password or an MFA access code. Your user name and password keep working alongside it (T. Rowe Price). A passkey on a second device you trust gives you a way in if your iPhone goes missing.
If T. Rowe Price rejects your code
T. Rowe Price's help doesn't cover rejected authenticator codes. (Its Login Help answer about a missing access code is about the email sent when you look up a forgotten user name.)
Check the iPhone's clock first: Settings > General > Date & Time > Set Automatically. Novaz warns you when the clock is 15 seconds or more off. Other causes are in Authenticator code not working?
Changing phones
T. Rowe Price doesn't describe moving the authenticator to a new phone. Security Preferences is where you change your MFA method, so switch there while the old iPhone still shows codes. With a Novaz iCloud backup or backup file, you can restore your accounts on the new iPhone and keep the same codes. Without one, T. Rowe Price goes onto the new phone as a new account. See How to transfer your authenticator app to a new iPhone.
If you lose your authenticator
If you set up a passkey, sign in with it and go to Security Preferences. Otherwise, call. T. Rowe Price doesn't publish how a lost authenticator is reset or how long it takes:
- Personal Investing: Login Help gives 1-888-475-5365 for login problems (T. Rowe Price).
- Workplace Retirement: 1-800-922-9945, the number listed for retirement plan accounts (T. Rowe Price), answered business days from 7 a.m. to 10 p.m. ET (T. Rowe Price).
Expect identity questions: T. Rowe Price asks for personal information to verify you when you call (T. Rowe Price). More in Lost the phone with your authenticator app?
