Emma 2FA: how to set up an authenticator app

Emma is an email marketing platform. Your Emma login opens the account where your audience lists, campaigns and API keys live, so a stolen password could expose your subscribers' data and let someone send mail in your name. Two-factor authentication (2FA) is optional, but Emma says it strongly recommends it (Emma). Once it's on, Emma asks for a code from an authenticator app on your phone after your username and password (Emma).

The catch is that Emma's public documentation is thin. The pages we could read confirm the feature and where it lives, but not the exact screens. This guide sticks to what Emma says and points out what it doesn't. It uses Authenticator App - Novaz on iPhone, but any authenticator app works the same way.

How we checked this guide: the Emma facts come from Emma's own website and blog, linked below, which we read on October 21, 2026. Emma's step-by-step Support Hub article only loads with JavaScript, and its archived copies on web.archive.org don't include the article text either, so we couldn't read it. We haven't tested anything on an Emma account, so expect the screens to differ from our description. The Novaz steps are checked against the app, version 1.0.5.

What Emma's pages confirm

• Who can use it: every Emma user. Emma announced two-factor authentication for all accounts in August 2018 (Emma).
• Where the setting is: the Security section of your Emma account (Emma).
• Methods: Emma's current account-security page, updated in April 2026, mentions only an authenticator app. The 2018 announcement also listed text messages. Emma doesn't say whether SMS is still offered, so plan on the app.
• When you need a code: at every sign-in, according to both blog posts.

Turn on 2FA with an authenticator app

1. Sign in to your Emma account on a computer.
2. Open the Security section of your account (Emma). Emma's readable pages don't give the menu path to it.
3. Start the two-factor setup there. Emma links to its Two-factor authentication article in the Support Hub for the exact steps, so keep it open in a browser if it loads for you.
4. If Emma shows a QR code, open Novaz, tap +, then Scan QR code, and point the camera at the screen. If the code is on your iPhone's own screen, take a screenshot, tap +, then Choose a photo. See scanning a QR code on the same iPhone.
5. If Emma gives you a text key instead, tap +, then Enter key manually in Novaz. Type "Emma" as the Service, your login email as the Account if you like, and the key as the Setup key. See What is a 2FA setup key?
6. Type the code Novaz shows into Emma to finish.

Emma doesn't publish how long its codes are or how often they change. Scanning is the safer choice when you have it, because a QR code tells Novaz those settings. A typed key always gets 6 digits every 30 seconds.

Backup codes

None of the Emma pages we could read mention backup or recovery codes. If Emma shows you any during setup, save them somewhere other than your phone, such as a password manager or a printed sheet. They'd get you back in if you lose the phone with no Novaz backup, or with a backup file made before you added Emma. More in 2FA backup codes.

If your team signs in with SSO

Emma HQ accounts can connect Emma to the organization's single sign-on (SSO) (Emma). Emma doesn't say how SSO and its own two-factor setting work together. If you sign in through your company's login page, ask your IT team where your second step is handled.

If Emma rejects your code

Emma's pages don't cover rejected codes. The most common cause is the phone's clock: on iPhone, go to Settings > General > Date & Time and turn on Set Automatically. Novaz warns you when the clock is 15 seconds or more off. For other causes, see Authenticator code not working?

Changing phones

Emma doesn't describe moving 2FA to a new phone. If you use Novaz's iCloud backup or a backup file, restore it on the new iPhone and your Emma codes come along. Without one, you'll need Emma to show you a new QR code or key while you can still sign in with the old phone. If your Security section offers a way to turn the authenticator off and on again, do that before you wipe the old device. See How to transfer your authenticator app to a new iPhone.

If you lose your authenticator

Emma doesn't publish a recovery process. Its account-security page asks you to contact the team if something looks wrong with your account, and its blog points account questions to the Support Hub (Emma, Emma). Neither page says what proof Emma asks for or how long a reset takes.

Before you turn 2FA on, make sure you know how to reach Emma support from outside your account. More in Lost the phone with your authenticator app?

Emma has also warned that criminals send emails that imitate it (Emma). If a message about your login asks you to confirm your details, type myemma.com into your browser yourself instead of clicking the link.

Official Emma help

• How can I keep my Emma account secure?
• Security-Minded features from Emma
• New collaboration and security features in Emma
• Two-factor authentication (Support Hub; needs JavaScript, not read for this guide)